Experimentation frameworks, funnel optimization, and growth loops. Systematic approaches to scaling customer acquisition and retention.

Growth marketing replaces random marketing tactics with a systematic, data-driven approach to acquiring, retaining, and expanding customers. We build growth frameworks that compound over time — not one-off campaigns that spike and fade.
North Star Metric definition. Growth model (mathematical model of your business showing which levers drive growth). Experimentation framework (hypothesis → test → measure → learn → repeat). Funnel analysis and optimization priorities. Channel strategy with CAC targets. Retention and activation improvements.
We design and help run 4-8 growth experiments per month, each with a clear hypothesis, success metric, and minimum sample size. Typical experiments: landing page variations, pricing tests, onboarding flow changes, referral program designs, and channel-specific campaigns.
Online · Lagos