Marketing Analytics

If You Cannot Measure It, You Cannot Improve It

Marketing analytics transforms marketing from a cost center into a measurable revenue driver. We build measurement frameworks that connect marketing activities to business outcomes — so every campaign, every channel, and every euro of spend is accountable.

Analytics Services

Measurement Framework

Definition of KPIs at each funnel stage: awareness metrics (reach, impressions, share of voice), engagement metrics (traffic, time on site, content consumption), conversion metrics (leads, MQLs, SQLs, customers), and revenue metrics (CAC, LTV, ROI, payback period).

Attribution Modeling

Multi-touch attribution that credits all channels that contribute to a conversion — not just the last click. We implement data-driven attribution using GA4, and supplement with incrementality testing for high-spend channels.

Dashboard Design

Custom dashboards in Looker Studio or Notion that show the metrics that matter, updated automatically. Executive dashboards for leadership. Operational dashboards for marketing teams. Channel-specific dashboards for specialists.

From 114,70 EUR per analytics setup.